Nigeria 2015 Presidential Campaign: Experts Task Politicians on Communication Skill

Acting Director General of NISER once again call for more partnership for the sustainability of the monthly NISER Research Seminar Series(NRSS).
Prof.Abimbola Adeyeye representing Prof.Olakunle Frank Odumosu made the comment at the 2016 first NRSS while speaking on the vision,mission and mandate of the organisation.

He further declared that NISER is fully ready to cooperate with other institutions in the area of mobilization of the country's research potentials for the task of national development and dissemination of research findings for the use of policy makers at all levels.Welcoming participants to the NRSS,the Don call for constructive criticism during the deliberation.
Overview the seminar topic,chairperson.chairperson Ogunsanwo from Dept.of Politics and International Relation.Lead City University Ibadan,observed that Nigeria is gradually getting democracy right with
its 2015 general elections. He noted that until we get things right struggles for power at center will continue in diabolic ways in favor of politicians and not the nation as a whole.He later described the author/presenter as erudite and distinguished Professor and enjoined the participants to be focused on the presentations.
In his paper presentation titled "Jonathan's 2015 Presidential Campaign:A Critical Analysis"; the author.Prof.J A Ayoade from Dept.of Political and Diplomatic Studies. Bowen University.Iwo Osun State, advised politicians to strive on continuous education in order to have better understanding in communications;"our politicians need real
skill in communicating with the electorates" he opined.

He observed that 2015 Presidential Election was a critical one that polarized Nigeria along North/South and East/West lines, stressing that the election was fought on muted issue such as resource control,equal rights of majority and minority with religious divide.
The paper which critically study the incumbency advantage,party administration,campaign messages, the incumbent's performance record and campaign surrogates/volunteers concluded that elections have now become complex and technical.

He urge politicians to be more realistic and level with people as electorates are now wiser than before,also he enjoin them to always give priority to there campaign target rather than abusive campaign that gives there opponents edge over them from the electorates.
The Don emphasized that, "money spent on common goods is more electorally rewarding than money given to the mover shakers of society'.